The first ever Publicis Health Media HealthFront™ will bring together the world’s top pharmaceutical brands and leading healthcare publishers and services for a two-day event designed to explore the latest healthcare innovations and make unprecedented connections to the benefit of brands and their consumers. This inaugural upfront will uncover industry-specific trends, curate the most progressive products and solutions before they are available to the industry at large, and secure early mover opportunities for Publicis Health’s clients with the leading partners in healthcare.
A market-shaping forum for healthcare brands to connect with the most innovative opportunities and ideas
The Publicis Health Media (PHM) HealthFront™ is the first event of its kind, uniting inspiring human stories with health industry innovations. The HealthFront will curate original content, partnerships and technologies to transform how companies identify and deliver solutions. PHM created the HealthFront™ to fill an unmet need for clients in the health industry. This inaugural upfront offers PHM clients a first-mover opportunity for the emerging products, services and ideas that are driving real innovation and business opportunities in the health industry.
An invite-only, market-shaping forum for brands to connect with the most innovative opportunities and ideas. On behalf of its clients, PHM is uniting leaders in lifestyle and endemic health that use media and technology to bring better health and wellness solutions to people everywhere.
“We are actively working to turn our heritage and experience as a health-only agency into personalized offerings, bringing the best experience that clients have had working with us with deep industry and specific therapeutic knowledge and turn that into something more easily scaleable and accessible to more clients.”
Featuring:
Andrea Palmer, President, Publicis Health Media
Thobey Campion, Head of Publishing, VICE Media
Welcome to Dear Future, an open letter to the future from our generations’ greatest minds. Centered around the Dear Future Assembly, a collection of key figures from a range of different industries such as Healthcare, will serve as our new voices in the room, sharing their own perspective on the future based on insights from today. All of this and more...in the near future. Dear Future.
Featuring:
Lauren Goode, Senior Writer, WIRED
Tim Stevens, Global Leader, Vertical Marketing, Verizon Business
Kelly Nye, VP Digital Strategy & Development, HCA
Brendan Gallagher, Chief Connected Health Officer, Publicis Health
Medical technology. It has helped the healthcare industry become more patient-centric, value-based and transparent. It has enabled over-booked clinics and time-strapped physicians. And it has birthed a new DTC marketplace for giants like Amazon, Google and Apple to disrupt. Join us for a walk-through of the patient journey, in which we’ll discuss the “patient” as a “consumer,” and chart the impact and possibility of technology’s convergence with medicine.
Featuring:
Lyn Falconio, Chief Marketing Officer, Publicis Health
Akash Shah, Co-Founder, CEO at Care/of
Dorothy Gemmell, Head of Commercial, Capsule
Jake Coniglio, Head of Manufacturer Solutions, GoodRx
Pete Shalek, Chief Product Officer, AbleTo
Personalized mail-order vitamin service. At-home genetic testing. Teladocs. People have access to a wide range of health products through an expanding new array of channels. Brands who lean in to this evolving behavioral landscape will capitalize on these new opportunities.
Featuring:
Burt Kann, Chief Marketing Officer, HealthGrades
Don’t blink: AI is growing fast. Machine learning tools can process complex data at superhuman speeds, opening the door to improved diagnostics, reduced costs, and a wealth of other possibilities in healthcare. As the quantity and volume of personal health data continues to grow, so too does the capacity for AI to impact clinical decision-making and shift the dynamics of health conversations.
Featuring:
Brian Geist, SVP Media, Publicis Health Media
Dave Nussbaum, SVP Business Intelligence, Analytics and Media Technology, Publicis Health Media
John Mangano, Senior Vice President, Business Intelligence, Healthgrades
Jennifer Loga, Senior Director, Media, Strategy and Analytics, Healthline Media
Christopher Paquette, Co-Founder, CEO, DeepIntent
We are finally realizing the promise of anonymous-patient data for the health and wellness industry. The accelerated use of this data brings increased competition to the marketplace. Everyone seems to have an opinion, a model or a best practice. How can we keep up with the pace? How should we evaluate new offerings? How do we realize accountability and transparency? In this session we will discuss practical solutions for complex choices and we will expose some of the myths associated with data use and misuse.
Featuring:
Laura Brown, Editor-in-Chief, InStyle
Alison McConnell, Chief Marketing Officer, Publicis Health Media
Tracie Romanak, Head of Paid Media,Novartis
Nan-Kirsten Forte, Chief Growth Officer, Executive Vice President and General Manager, Everyday Health Group
Nancy Davis, President and Founder, Race to Erase MS
Moderated by badass woman herself, Laura Brown, Editor-in-Chief of InStyle magazine, “Badass Women in Healthcare” celebrates fearless women who have consistently fought for equality in the industry. History is filled with women who have changed the world with a singular or daring act, but it’s those who keep going — with or without recognition — whom we really admire. They’re the ones who are most changing the game and improving the health of millions. Join us to hear what it means to be a badass woman leading a pharmaceutical company, re-inventing a healthcare agency, pioneering the digital health publishing world, or making sure her voice and health story is heard.
Featuring:
Joetta Gobell, PhD VP, Research and Insights, Verywell
Adam McClean, Chief Product Officer, Dotdash
Steven Gans, MD, Psychiatrist McLean Hospital, Assistant Professor of Psychiatry Harvard Medical School
Have you ever been faced with the need to have a tough conversation with a loved one about a health issue and didn’t know where to begin? We’re not taught how to navigate these talks, so we often delay or avoid them because of the stressful nature. In this session, a panel of experts will discuss the need for solutions that support people during these “points of concern” and reinforce how empathetic content and technology can work together to drive proactive healthy conversations.
Featuring:
Jeff Arnold, CEO, Sharecare
Dr. Jay G. Wohlgemuth, M.D., Chief Medical Officer & Senior Vice President of Research & Development & Medical, Quest Diagnostics Inc.
Sandro Galea, Physician, epidemiologist, and public health dean at Boston University
In this illuminating session, visionary panelists will dive into how real-time data integration across self reported data, social determinants, Rx, device and lab data, as well as a geospatial lenses into the data, will change the way we measure, intervene and navigate better health. Well-being has been proven to carry significant relationships with health outcomes, as well as diagnostic capability for intervention. A next generation approach, will illustrate how health goes beyond genetics, lifestyle choices, and even social factors, and shifts toward how environment is a critical driver in health, and how it can be influenced through evidence-based protocols. Experts have concluded that the social determinants of health account for up to 80 percent of total patient wellness and impact up to half of all patients, according to some estimates. For innovative healthcare marketers, the ability to map, message and engage through the lens of community well being, will be a critical factor moving forward as consumer-driven healthcare evolves.
Featuring:
Colan McGeehan, Chief Investment Officer, Publicis Health Media
Bryant Ison, Chief Marketing Officer, Columbia Care
In this session Publicis Health Media will sit down with global cannabis leader, Columbia Care, to discuss why the time is now for CBD based businesses and what that means for lifestyle products and healthcare practices. In this discussion we will review the top 5 facts about legal cannabis and why the healthcare industry should care.
In the age of macro and micro influence the perpetuation of health mis-information can, at best, cause confusion and at its worst, can cause harm. However, as a healthcare community we cannot lose sight of the good that can come from an individual’s extended influencer network. Influencers have the ability to use their reach and trust voice with consumers to raise health awareness, share medically valid information, create safe communities and yes, even save lives. In this session, join us for a conversation with one of the world’s most well-known personalities and hear from him the stories of positive change he has witnessed first-hand.