The first ever Publicis Health Media HealthFront™ will bring together the world’s top pharmaceutical brands and leading healthcare publishers and services for a two-day event designed to explore the latest healthcare innovations and make unprecedented connections to the benefit of brands and their consumers. This inaugural upfront will uncover industry-specific trends, curate the most progressive products and solutions before they are available to the industry at large, and secure early mover opportunities for Publicis Health’s clients with the leading partners in healthcare.
A market-shaping forum for healthcare brands to connect with the most innovative opportunities and ideas
The Publicis Health Media (PHM) HealthFront™ is the first event of its kind, uniting inspiring human stories with health industry innovations. The HealthFront will curate original content, partnerships and technologies to transform how companies identify and deliver solutions. PHM created the HealthFront™ to fill an unmet need for clients in the health industry. This inaugural upfront offers PHM clients a first-mover opportunity for the emerging products, services and ideas that are driving real innovation and business opportunities in the health industry.
An invite-only, market-shaping forum for brands to connect with the most innovative opportunities and ideas. On behalf of its clients, PHM is uniting leaders in lifestyle and endemic health that use media and technology to bring better health and wellness solutions to people everywhere.
“We are actively working to turn our heritage and experience as a health-only agency into personalized offerings, bringing the best experience that clients have had working with us with deep industry and specific therapeutic knowledge and turn that into something more easily scaleable and accessible to more clients.”
Featuring:
Andrea Palmer, President, Publicis Health Media
Thobey Campion, Head of Publishing, VICE Media
Welcome to Dear Future, an open letter to the future from our generations’ greatest minds. Centered around the Dear Future Assembly, a collection of key figures from a range of different industries such as Healthcare, will serve as our new voices in the room, sharing their own perspective on the future based on insights from today. All of this and more...in the near future. Dear Future.
Featuring:
Lauren Goode, Senior Writer, WIRED
Tim Stevens, Global Leader, Vertical Marketing, Verizon Business
Kelly Nye, VP Digital Strategy & Development, HCA
Brendan Gallagher, Chief Connected Health Officer, Publicis Health
Medical technology. It has helped the healthcare industry become more patient-centric, value-based and transparent. It has enabled over-booked clinics and time-strapped physicians. And it has birthed a new DTC marketplace for giants like Amazon, Google and Apple to disrupt. Join us for a walk-through of the patient journey, in which we’ll discuss the “patient” as a “consumer,” and chart the impact and possibility of technology’s convergence with medicine.
Featuring:
Lyn Falconio, Chief Marketing Officer, Publicis Health
Akash Shah, Co-Founder, CEO at Care/of
Dorothy Gemmell, Head of Commercial, Capsule
Jake Coniglio, Head of Manufacturer Solutions, GoodRx
Pete Shalek, Chief Product Officer, AbleTo
Personalized mail-order vitamin service. At-home genetic testing. Teladocs. People have access to a wide range of health products through an expanding new array of channels. Brands who lean in to this evolving behavioral landscape will capitalize on these new opportunities.
Featuring:
Burt Kann, Chief Marketing Officer, HealthGrades
Don’t blink: AI is growing fast. Machine learning tools can process complex data at superhuman speeds, opening the door to improved diagnostics, reduced costs, and a wealth of other possibilities in healthcare. As the quantity and volume of personal health data continues to grow, so too does the capacity for AI to impact clinical decision-making and shift the dynamics of health conversations.
Featuring:
Brian Geist, SVP Media, Publicis Health Media
Dave Nussbaum, SVP Business Intelligence, Analytics and Media Technology, Publicis Health Media
John Mangano, Senior Vice President, Business Intelligence, Healthgrades
Jennifer Loga, Senior Director, Media, Strategy and Analytics, Healthline Media
Christopher Paquette, Co-Founder, CEO, DeepIntent
We are finally realizing the promise of anonymous-patient data for the health and wellness industry. The accelerated use of this data brings increased competition to the marketplace. Everyone seems to have an opinion, a model or a best practice. How can we keep up with the pace? How should we evaluate new offerings? How do we realize accountability and transparency? In this session we will discuss practical solutions for complex choices and we will expose some of the myths associated with data use and misuse.
Featuring:
Laura Brown, Editor-in-Chief, InStyle
Alison McConnell, Chief Marketing Officer, Publicis Health Media
Tracie Romanak, Head of Paid Media,Novartis
Nan-Kirsten Forte, Chief Growth Officer, Executive Vice President and General Manager, Everyday Health Group
Nancy Davis, President and Founder, Race to Erase MS
Moderated by badass woman herself, Laura Brown, Editor-in-Chief of InStyle magazine, “Badass Women in Healthcare” celebrates fearless women who have consistently fought for equality in the industry. History is filled with women who have changed the world with a singular or daring act, but it’s those who keep going — with or without recognition — whom we really admire. They’re the ones who are most changing the game and improving the health of millions. Join us to hear what it means to be a badass woman leading a pharmaceutical company, re-inventing a healthcare agency, pioneering the digital health publishing world, or making sure her voice and health story is heard.
Featuring:
Joetta Gobell, PhD VP, Research and Insights, Verywell
Adam McClean, Chief Product Officer, Dotdash
Steven Gans, MD, Psychiatrist McLean Hospital, Assistant Professor of Psychiatry Harvard Medical School
Have you ever been faced with the need to have a tough conversation with a loved one about a health issue and didn’t know where to begin? We’re not taught how to navigate these talks, so we often delay or avoid them because of the stressful nature. In this session, a panel of experts will discuss the need for solutions that support people during these “points of concern” and reinforce how empathetic content and technology can work together to drive proactive healthy conversations.
Featuring:
Jeff Arnold, CEO, Sharecare
Dr. Jay G. Wohlgemuth, M.D., Chief Medical Officer & Senior Vice President of Research & Development & Medical, Quest Diagnostics Inc.
Sandro Galea, Physician, epidemiologist, and public health dean at Boston University
In this illuminating session, visionary panelists will dive into how real-time data integration across self reported data, social determinants, Rx, device and lab data, as well as a geospatial lenses into the data, will change the way we measure, intervene and navigate better health. Well-being has been proven to carry significant relationships with health outcomes, as well as diagnostic capability for intervention. A next generation approach, will illustrate how health goes beyond genetics, lifestyle choices, and even social factors, and shifts toward how environment is a critical driver in health, and how it can be influenced through evidence-based protocols. Experts have concluded that the social determinants of health account for up to 80 percent of total patient wellness and impact up to half of all patients, according to some estimates. For innovative healthcare marketers, the ability to map, message and engage through the lens of community well being, will be a critical factor moving forward as consumer-driven healthcare evolves.
Featuring:
Colan McGeehan, Chief Investment Officer, Publicis Health Media
Bryant Ison, Chief Marketing Officer, Columbia Care
In this session Publicis Health Media will sit down with global cannabis leader, Columbia Care, to discuss why the time is now for CBD based businesses and what that means for lifestyle products and healthcare practices. In this discussion we will review the top 5 facts about legal cannabis and why the healthcare industry should care.
In the age of macro and micro influence the perpetuation of health mis-information can, at best, cause confusion and at its worst, can cause harm. However, as a healthcare community we cannot lose sight of the good that can come from an individual’s extended influencer network. Influencers have the ability to use their reach and trust voice with consumers to raise health awareness, share medically valid information, create safe communities and yes, even save lives. In this session, join us for a conversation with one of the world’s most well-known personalities and hear from him the stories of positive change he has witnessed first-hand.
Featuring:
Brian Cooley, Editor-at-Large, CNET
It seems like the entire history of consumer electronics has been building to this moment: The era of connected health. While most consumers now engage digitally with communications, shopping and entertainment, health has yet to enjoy that transformation. The key will be reaching them with truly personalized choices that match outcomes, behaviors and products in a way that is accessible, affordable and acceptable. CNET's Brian Cooley will connect the dots of where we are now with where we are going toward a future when everything is a health signal.
Meet the Lion's Den:
Dr. Mehmet Oz, Cardiac Surgeon, Host of The Dr. Oz Show and Co-founder of Sharecare
Martha Stewart, Founder of the Martha Stewart Center for Living at Mount Sinai
Ryan Olohan, Managing Director of Healthcare at Google
Natalie Schneider, Vice President, Digital Health, Samsung
Brian Cooley, Editor-at-Large, CNET
HealthFront will usher in a new entrepreneurial platform for health and wellness with Disruption Garage, a real-time, live-jury review of health industry entrepreneurs and their next big ideas as they compete for an awards package to bring their project to life. Publicis Health Media has initiated a nationwide search for the most disruptive and future facing ideas in health. Our ambition is to help accelerate innovative products, technology or service solutions that help to solve some of the world’s most pressing health challenges.
Featuring:
Colan McGeehan, Chief Investment Officer, Publicis Health Media
Liz Gough, SVP, Head of Accounts, CNX, Condé Nast
David Grant, President of POPSUGAR Studios, POPSUGAR
Will Roth, VP Head of Content & Strategy, The Foundry
Kate Lewis, Chief Content Officer, Hearst Magazines
Rebekah Bentley, Head of The Well Content Studio and Innovation Lab, Everyday Health
Over the past several years some of the biggest publishers in healthcare have launched in-house studios for branded content development. What is the rationale behind these investments? A panel of executives share their thoughts on the benefits of creating content in-house, and how pharma companies and marketers can take the best advantage of these opportunities.
Featuring:
Ray Rosti, EVP, Platform Activation, Publicis Health Media
Justin Choi, CEO, Nativo
Kate Greengrove, Sr. Director Content Strategy & Operations, GSK
HLTHQ, a propriety data and insights tool for healthcare content marketers, drives efficiency and effectiveness for brand content across platforms. It begins by hypothesizing where content will thrive, and from there, aggregates it into a unified dashboard. This streamlines the otherwise tedious tasks of: identifying and optimizing top-performing content; developing new, data-driven content; measuring performance against industry KPIs; and beginning the process anew. HLTHQ is brought to you by Nativo and PHM.
Featuring:
Patrick Thomas, EVP, National Video (TV & Digital), APEX Exchange
Danielle Calnon, VP, Entertainment Brand Solutions, Disney Advertising Sales
Chris Ficarra, EVP, Integrated Marketing, Viacom Velocity
Christina Glorioso - SVP, Integrated Marketing and Network Partnerships
What’s up next for a medium that always is reinventing itself? Join us for a discussion on how we can continue to rethink traditional characters and linear storylines—and align impactful TV buys—to drive meaningful connections and further integrate pharma in creative and unexpected ways.
Featuring:
Gayle Troberman, Executive Vice President and Chief Marketing Officer, iHeartMedia
Conal Byrne, President Podcast Division, iHeartMedia
The audio revolution is here. Sound is hotter than ever and brands with a sound strategy are the ones winning. From podcasts to live events and curated sounds for healing, we’ll breakdown “how-to audio” for the healthcare industry. We’ll reveal the science behind why sound gets into your head with greater impact than visuals, the role audio plays in the patient journey, and the untapped opportunity for healthcare brands.
Featuring:
Corbin de Rubertis, Head of Innovation, Meredith Corporation
Be where the consumers are, talk to them on the platforms they love, and provide utility and purpose for our audiences. With the emergence of voice-activated devices, the shift in text search to voice and visual search, augmented reality becoming a pathway to trial and purchase, and the integration of AI to deliver immersive experiences and bespoke content, brands must revolutionize how they talk to consumers and teach partners to do the same. This session will leave you with actionable takeaways on how to use emerging technology to engage with consumers further—including how to meet and exceed expectations to continue to build and deepen relationships.
Featuring:
Jen Mormile, Chief Industry Officer, Condé Nast
Andrea Palmer, President, Publicis Health Media
Esther Choo, Associate Professor, Emergency Medicine, Times Up Healthcare
Carolyn Kylstra, Editor-in-Chief, SELF
From Paternalism to Partnership: New data and revolutionary scientific methods are empowering outside forces to influence health in unexpected ways. Meanwhile, a shift in consumer expectation, coupled with the changing profile of today’s healthcare provider, have changed the way patients interact with physicians and health influencers. Through a panel of curated experts we will pull back the curtain on who—and what—is influencing some of healthcare’s biggest transformations.
How Activism is Reshaping Healthcare: Why Marketers need to pay attention to the influence of Millennials
Featuring:
Dante Gaudio, SVP, Media Strategy & Revenue, Healthline Media
Abigail Cuffey, Executive Editor, Women’s Health
Natalie Azar, MD, Assistant Clinical Professor of Rheumatology, NYU
Brittney McNamara, Health/Wellness & Identity editor, Teen Vogue
As the oldest millennials enter their 40s, their generation soon will represent the majority of the pharma industry’s audience. This generation is demanding more from brands than ever before – but more importantly, they are also shaping the views of older generations right now. In this session, we will explore the impact these views are having on healthcare marketing today and in the future. And, we will hear directly from an activist about how healthcare companies can connect on a more authentic level to build trust.
Featuring:
Krishna Andavolu, Executive Producer and Host, VICE Media
Weediquette explores the impact of cannabis legalization for both recreational and medicinal purposes, in the United States and beyond. Krishna Andavolu seeks to demystify the unknown of cannabis, and use it as a vehicle to understand health as something you work on daily and build continuously, not just something you respond to when you're sick.